Newell Brands Associate Manager, Brand Activation – Food Division in Mississauga, Ontario


Position Title: Associate Manager, Brand Activation - Food Division

Location: Oakville, Ontario

Reports to: Sr. Manager, Brand Marketing

Job Summary:

The Brand Activation Associate Manager is accountable for bringing the brand to life across all communication touch points, managing the consumer promotions efforts and managing the integrated planning process. The Brand Activation Associate works collaboratively with the Senior Manager to develop the strategy and then leads the execution and measurement of integrated marketing programs, including budget management and ROI. This role manages internal and external resources and works with brand, trade, sales and marketing services experts in achieving objectives. This is an exciting opportunity to be part of an innovative team bringing new products to life from concept stage through to commercialization.

Job Description / Responsibilities:

  • Activation

  • Brand Stewardship

  • Insights

  • Shopper Marketing

  • Promotions Planning

  • Public Relations & Event Marketing

  • Project and Process Management

  • Agency / Supplier Management

  • Financial Management



  • Four-year College/Universitydegree.

  • 3 years of marketing experience

  • Demonstrated ability to translate marketingobjectives into strategies and plans. Proven success in executing acomprehensive marketing plan that is integrated across multiple consumertouch points, including at point-of-purchase.

  • Experience launching new productsfrom concept stage through commercialization and in-market success is an asset

  • Strong communication skills,written and oral. French is strong plus.

  • Astute budget management skills

  • Excellent project management skills and attention todetail

  • Knowledge of the Canadian retail & competitive landscape.Strong executional background

  • Cross-functional brand, sales, trade, channel management,or consumer insights experience preferred

  • Proficient in Microsoft Officeapplications.

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.


Organization: Newell Brands - Food

Title: Associate Manager, Brand Activation – Food Division

Location: Canada-Ontario-Mississauga

Requisition ID: 337578