Newell Brands Customer Development Manager in Fishers, Indiana


Position Title: Customer Development Manager

Division/Location/Product: Fishers, IN

Reports To: Sr. Manager -Lifoam & Table Top

Primary Purpose of Position:

The Customer Development Manager will act as the direct intermediary between field sales and brand marketing to develop and deliver channel/customer plans that maximize volume, share and profit while supporting the overall brand strategies.

The Table Top/Lifoam environment is fast-paced, lean and decidedly entrepreneurial. The Customer Manager must be an idea-a-day generator, a grab-the-reigns leader, and a dot-the-I’s doer, taking both the initiative and the accountability for programs and their results. Must have an interest in the private label piece of the CGP business. Importantly, the CDM needs to bring a dash of fun, a little bit of laughter and a whole lot of energy to the Table Top business – seems fair because we all do.

Essential Functions and Responsibilities:

  • Assess and categorize all account specific opportunities based on goals/objectives and build plans to meet sales and marketing targets.

  • Manage and track P&L’s for assigned channels/customers/sales manager(s).

  • Provide support to field sales team in the management of Private Label in the area of promotions, pricing, packaging, pricing, and contract/bid negotiation.

  • Direct and ongoing formal and informal interaction with the internal marketing team in the area of Private Label branding.

  • Project management, package design/change, new product/sku development.

  • Collect/develop and analyze sales reports (POS) and market feedback from internal sources, syndicated data and customer POS in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.

  • Analyze and evaluate the effectiveness of all customer specific trade programs.

  • Work with Sales Management to develop national and account-specific promotional packs, displays and promotional planning.

  • Work closely with supply chain and purchasing to develop, track and execute the Private Label performance and account specific opportunities.

  • Monitor performance with clear measures and accountabilities and pursue continuous improvement.

  • Work with sales and finance to develop, execute, track and analyze trade fund spending and ROI.

  • Work with sales, finance and marketing to develop and maintain pricing guidelines and monitor compliance.

  • Coordinate the communication of new item launches along with brand and trade promotions to the field including samples, item specifications and display requirements.

  • Manage the promotional and display creation and forecasting process to ensure execution.

  • Manage special projects and Ad-Hoc category requests as assigned.

  • Poses no direct threat to the health or safety of himself/herself, of others, or to property. Defined as a significant risk of substantial harm that cannot be eliminated or reduced to an acceptable level by reasonable accommodation.

  • Requires regular attendance to perform essential element as contained herein between the assigned start and end times for work.

  • Performs such individual assignments as management may direct.

  • Establishes and maintains effective work relationships within the department, the Corporation and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities.

  • Other duties as assigned.



Bachelor’s Degree Required


  • 4-6 years sales, customer marketing or category management experience within consumer packaged goods.

  • Ability to manage and lead change within an organization.

  • Significant knowledge and experience within specific channels of distribution (i.e. Food, Drug, Mass, Wholesale Club, etc.)

  • Experience working with and leading cross-functional teams.

  • Proven ability to work in a dynamic and evolving environment.

  • Strong project management skills.

Preferred Qualifications:

  • MBA

  • Experience with Private Label branding

  • Experience with trade promotion management system (MEI, SAP, Seibel, etc.)

Work Environment

  • Sitting at workstation approximately 85 percent of work time. Standing and walking approximately 15 percent of work time.

  • Must be able to travel 15-20 percent of work time.

  • Ability to work overtime or occasionally on weekends with short notice.

  • Typical office environment with shelves overhead and above work surfaces.

Organization: Newell Brands - Process Solutions

Title: Customer Development Manager

Location: United States-Indiana-Fishers

Requisition ID: 341714