Newell Brands Product Manager - Waddington in Chelmsford, Massachusetts
PositionTitle: Product Manager - Waddington Consumer Tabletop
Location: Chelmsford, MA
Reports to: Director of Marketing
Responsible for developing brand and product strategies and creating marketing plans that drive breakthrough growth for our Premium Tabletop Segment. Leading a team of cross functional partners in execution of new product development and commercialization, packaging, retail programs, online and grassroots marketing initiatives. Maintain accountability for full P&L, including pricing, spending, and cost improvement. Must be a leader for the business and the organization, a passionate advocate of the consumer, and a result orientated change agent for the brand.
Deliversales and profitability growth targets as the owner of product franchiseP&L
Develop and gainmanagement alignment to annual business plan – both marketing strategiesand financials.
Collaborate withcross-functional partners to deliver sales revenue growth targets and marginimprovement.
Maintain marketingbudget planning, management and delivery of goal.
Manage businessreporting, including monthly dashboards, business analysis and regularmanagement reviews.
Buildleadership product brands that consumers trust and embrace as their own, withstrong brand equities and differentiated product lines
With Marketing Servicesteam, develop brand equity vision, footprint and positioning, and drive intopackaging and marketing communications.
Pursue and obtainconsumer insights that provide competitive advantage via market researchactivities.
With Sales, developpromotion plans that increase retail merchandising and in-store excitement.
Create packagingsolutions that enhance consumer appeal, shelf presence, and sustainability.
Leadcreation of innovation that drives revenue and profitability growth, andenhances brand equity
Develop brand expansionvision and specific product development plans.
Leverage deep consumerand customer insights to generate new product concepts, meeting pipeline goals.
Drive new productconcepts through development and commercialization to exceed revenue goals.
Manage product mix andproduct lifecycles to deliver optimal financial returns.
Collaborate closelywith planning and supply chain to reduce costs and inefficiencies, improvingmargin.
Collaboratewith Sales and Trade Marketing organizations to achieve strong retail programsand customer satisfaction
Participate inforecasting and planning activities to ensure customer service and OTD goalsare met.
Partner with Operationsand Supply Chain to ensure appropriate inventory and shared alignment toobjectives.
Develop strong in-storeprograms, including shelf planograms and displays, to drive growth.
Develop promotions thatdeliver merchandising growth.
Coordinate with TradeMarketing in/out product offerings as appropriate for customer- specificpromotions.
Develop collateralmaterials, product samples, sell-in presentations to support Sales meetings andField.
Bachelors degree inMarketing or related discipline; MBA preferred
3 – 5 years of priormarketing experience, preferably in consumer packaged goods industry
Experience withsyndicated data (IRI, Nielsen), category management tools, and shipment data
Comprehensive knowledgeof administrative and management functions such as planning, organizing,coordinating, directing and controlling
Experience working withconfidential material
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. LI-#SM1
Organization: Newell Brands - Waddington
Title: Product Manager - Waddington
Location: United States-Massachusetts-Chelmsford
Requisition ID: 338593