Newell Brands Channel Marketing Manager in Atlanta, Georgia


Position Title: Channel Marketing Manager - Food

Reports to: Director, Channel Marketing

Location: Atlanta, GA


The role of this job is to commercialize sales and marketing programs within assigned channels of distribution and to identify channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer primarily in the Club Channel.


Specific responsibilities will include but are not limited to:

Market, Shopper, andChannel / End-User Insights

  • Compiles market,shopper / end-user, and channel knowledge gaps and creates a summary forthe business to review.

  • Manages timelines anddeliverables for all line/catalog reviews.

  • Reviews profiles of competitors and channelcustomers

  • Responsible forcompetitive and marketplace intelligence and share with the organization,ultimately constructing a competitive profile and comp shop analysis.

Customer Strategy

  • Provide insight tochannel/regional strategy for specific channels / customers.

  • Manages execution ofcustomer strategy for out year planning

  • Contributes andexecutes priorities set by VP, Director and/or Senior Manager.

  • Recommends and trackssuccess metrics.

  • Executes strategy asappropriate.

Customer Planning andExecution

  • Responsible for annual channel management planningprocess relative to area of responsibility.

  • Helps align planning process with Newell Rubbermaid and customer planning through theline/catalog review process.

  • Understands business, brand, and customerpriorities and uses the planning process to find common ground.

  • Recommends priorities and drives synergiesacross customers and brands within area of responsibility.

  • Participate in weeklyupdate meetings with sales partners to drive effective planning andupdates

  • Manage channel situation assessment, including analysisof primary and secondary data across market, shopper, and the channel /region.

  • Implements definedinitial category management recommendations to optimize performance ofshelf set or catalog space, such as optimal SKU assortment, merchandisingand shelf/ catalog layout based on the DSMP.

  • Assists in annual plandevelopment and calendar of activities.

  • Helps recommend a calendar of activities andrationale within scope of responsibility.

  • Helps develop program financial and non-financialsuccess metrics based on previous performance.Measures progress and recommends improvements.

  • Assists in preparation of financial analysis toensure plans meet GBU financial requirements

  • Utilizes appropriate POS measurements to aid inthe decision making process and analysis

  • Assists in executingthe plan including promotional programs, such as in-store merchandisingsignage or displays, retailer feature ads, catalog layouts, events (tradeshows), and channel-specific marketing support materials. Ensures consistency with brandguidelines and point of sale.

  • Manages the line/catalog review preparation process,collaborating with Sales and Brand / Product Management. Works with Sales to drive pre-sellactivity with customer, manage/drive expectations, and establish mutualgoals for the meeting.

  • Provide input for theOps deck and customer inputs.

  • Work with sales toidentify IGKM opportunities. Partner with Activation on IGKM opportunityand inputs.

Pricing and TradeFund Guidance

  • Provides updates on channel / regional perspective andneeds for pricing to Channel Director.

  • Collectsand analyzes account pricing and distribution for NWL and competitivebrands.

  • Collectsretailer margin and pricing expectations

  • Collects and analyzeschannel / regional promotional pricing and pricing activity in line withprogramming requirements and cost-to-serve, to ensure they are withinBrand pricing guardrails.Highlights any inconsistencies to management.

  • Tracks, analyzes, andreports potential impact of pricing exceptions on channel / region.

  • Tracks and analyzesNWL brand and competitive price within area of responsibility. Recommendspotential pricing actions.

  • Responsbile formanaging trade funds or customerprogram spending to provided channel budget.

  • Analyzesthe effectiveness of trade spend within area of responsibility.

Brand Stewardship andMerchandising Innovation

  • Supports the analysisof new product launch and merchandising initiatives.

  • Recommendspotential launch activation approaches.

  • Managestimelines associated with implementation.

  • Managesoverall new product distribution files.

  • Reviews and assistswith forecast.

Financial Management

  • Manages Customer Monthly and out months/quarter Call,aligned with sales including the monthly billing meeting

  • Manage customer risksand growth accelerators.

  • Prepares product mixrecommendations.

  • For theretail partner/at the customer level,

  • For thebusiness profitability

  • Collects andsummarizes business risks and opportunities.

  • Engages in S&OP process to provide input,working with Sales to

  • Improveforecast accuracy.

  • Recommendideas to reduce finished goods inventory and E&O, and identify unproductiveSKU’s.

  • Executeand monitor exits and changeovers.



  • Bachelor's degree (emphasis inbusiness/marketing or related field), MBA or other advanced degree highlypreferred

  • 7-10 years of experience working with aleading CPG company (Trade Marketing, Brand Activation, Sales or relatedposition)

  • Fluent in English (verbal and written)

  • Experience in leading cross-functionalteams

  • Ability to think creatively, generateoptions, build consensus, and execute.

  • Comfort dealing with ambiguity and afast-paced entrepreneurial environment.

  • Experience participating in organizationsthrough change and embracing new ways of working while delivering outstandingbusiness results. Experience in mergersituations desirable.

  • Aptitude for both strategic thinkingand detail-oriented operational management.

  • Up to 20% travel may be require

Ideal CandidateProfile:

  • Experience

  • Clubexperience a plus

  • Experiencewith a CPG or durable company, ideally in channel management, brand management,insights or sales.

  • Developinga multi-year plan or approach and executing at least three-five years of theplan.

  • Leadinga team of people to achieve results.

  • Collaboratingwith partners and other organizations to achieve results.

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Organization: Newell Brands - Food

Title: Channel Marketing Manager

Location: United States-Georgia-Atlanta

Requisition ID: 338115